The a-social tendencies of Google
We don't want to spend time agonizing over which GIF of a sparkler or peach cobbler to send to our uninhabited Google+ circles so that our guests can in turn upload photos of the jumpoff in real time, providing some bastardized function halfway between party and panopticon.
This article very clearly articulates how I have been feeling about Google for a long time now. There is the real life, and then there is living virtually (say, chat on Facebook), but they do not seem to mix very well. We tend to go all in, because otherwise we’re being stretched, socially. Just like having two conversations at once, it is really only useful to nerds trying to lifehack themselves.