Daring Fireball: Mountain Lion

In the future OS X will be for geeks.

And instead of a room full of writers, journalists, and analysts, it was just me, Schiller, and two others from Apple — Brian Croll from product marketing and Bill Evans from PR.

I think the way Apple chose to release this story is more interesting than the content of it. OS X isn't important enough for a keynote, but their relationship with the geeks definitely is.